But what if it doesn't work?

Fear is pesky and can show up in seemingly rational questions like, “But what if it doesn’t work?”

As if it’s possible to guarantee success before putting yourself out there.

A-students like us can get trapped wanting to know something will work before we try it. I’ve said before how much I love being graded, but only wanted to do something if I could guarantee the A. Otherwise why bother.

The only way any of us is succeeding is by doing.

And doing those things again and again so customers, readers and colleagues know we’re serious and can count on us. Then they buy, read, share, promote, trust you.

So when the “but…” questions arise, let these words from We Are Awe help you keep moving.


As I tell all my clients considering something new:

Start. Then do it for a full week, then a month.

The guarantee your fear is looking for comes in the doing consistently and courageously. Only then will you know if it works, or if something even better presents itself.

I believe in you.