I wrote an article for the premiere issue of ZiNE Master, a magazine that provides holistic marketing strategies for online businesses. I believe the same kinds of 'inner work' you do to improve your own life will also benefit your professional one.
Inner Work is about tapping into what you innately know about your business and the customers you want to target. Accessing that knowledge, and using it to your advantage, brings you into alignment with yourself and means work becomes a natural extension of you (and therefore not work at all). It also gives you valuable information to use when marketing your business to customers.